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Excerpt from 
First Taste—St. Albans

HARBORS OF DESIRE 
Over the centuries, people across the globe made piles of money from the European desire for pepper, cinnamon, and cloves. Merchants from Malacca to Marseilles built fabulous fortunes in the spice business. Monarchs in Cairo and Calicut financed their armies from their cut of the pepper trade. London, Antwerp, Genoa, Constantinople, Mecca, Jakarta, and even Quanzhou could attribute at least some of their wealth to the passage of the spice-scented ships. But nowhere were the Asian condiments the lifeblood of prosperity as in the great entrepôts of Venice, Lisbon, and Amsterdam. Each took her turn as one of the world’s great cities, ruling over an empire of spice. Venice prospered longest, until Vasco da Gama’s arrival in India rechanneled the flow of Asian seasoning. Then Lisbon had her hundred years of wealth and glory. Finally, Amsterdam seized the perfumed prize and ruthlessly controlled the spice trade in the century historians call the city’s golden age. 
        There are probably as many similarities among the three cities as there are differences. All of them ran (or at least dominated) small, under-resourced countries, and so they didn’t have much choice but to go abroad to make good. Kings and emperors sitting on fat, tax-stuffed purses never had the same kind of appetite for the risky spice business. The great harbors were renowned for their sailors and shipbuilders (and, not coincidentally, their prostitutes). Nevertheless, they prospered in different times and in different ways. Venice was, in some ways, like a medieval Singapore, a merchant republic where business was the state ideology and the government’s main job was to keep the wheels of commerce primed and tuned. Pepper was the lubricant of trade. Lisbon, on the other hand, lived and breathed on the whim of the king, who had one eye on the spice trade even as the other looked for heavenly salvation. In the fifteenth century, Portugal had the good fortune to have a run of enlightened, even inspired monarchs who figured out a way to cut out the Arab middlemen by sailing right around Africa. Whether this pleased God is an open question, but it certainly gratified the pocketbook. The Dutch were much more down-to-earth. In Amsterdam, they handed the spice trade over to a corporation, which turned out to be a much more efficient and ruthless way to run a business than Lisbon’s feudal approach. Decisions made at the headquarters of the Dutch East India Company would transform people’s lives halfway across the globe. By the time the Hollanders were done, the world was a very different place from the one Sir John Mandeville wrote about in his Travels. 
        In the meantime, the role of spices in European culture gradually shifted, from the talismans of the mysterious East carried on Venetian galleys, to exotic treasure packed in enormous carracks emblazoned with the Crusaders’ cross, and finally to a profitable but rather mundane commodity poured like coal into the holds of Dutch East Indiamen. All this as Europe was transformed from a continent joined (if intermittently) in its battle against Islam, united in its religion, and with an educated class conversant in the same language to a battleground of nation-states, divided by creed and vernacular. People still used plenty of pepper and ginger in post-Reformation Europe, but that’s mostly because they had become relatively cheap. The trendsetters had grown tired of spices, though, and the cuisine favored by generations of Medici, Bourbons, Hapsburgs, and Tudors was about to fundamentally change. 
        It was just around the time when the road to European world domination opened for business that Europeans’ tastes began to come home. Crusades and pilgrimages went out of fashion. And the orgy ended. Certainly not overnight and not everywhere, but in the fashion centers of Madrid and Versailles, spices no longer made the man. The vogue that had built Venice from a ramshackle fishing village on stilts into Europe’s greatest metropolis, the transient tastes of a few cognoscenti that had transformed Lisbon from a remote outcrop at the edge of Christendom into the splendid capital of a world-spanning empire, the culinary habits of a minute fragment of this small continent’s population that had lifted Amsterdam out of its surrounding bog and briefly made teeny Holland one of the great powers of the world—all this was over. Fashion had moved on. The Taste of Conquest:  The Rise and Fall of the Three Great Cities of Spice